Search Engine Optimization(SEO)
SEO stands for Search Engine Optimization. The process of improving the quality and the quantity of a website traffic to increase search engine visibility and engagement in a search engine is called SEO. Major search engines are Google and followed by Bing, Yandex and others. SEO is the unpaid version of search engine ranking. Paid Advertising Paid Advertising also known as PPC advertising is another method of getting search engine visibility by paying for the placements.